The Outbreak of the COVID-19 has had several impacts on the global economy. After almost a year, the crisis is still here and causes uncertainty for many industries. With this panorama, Industries have to communicate transparently.
Helio Fred García, CEO of Logos Consulting Group, says that one of the most common mistakes is to ignore the crisis.
Any organization could have adversity. When this happens, one of the biggest problems that the Board faces is how to act. The best way is to avoid the snowball effect is being ready, which involves being proactive and analyzed the environment.
3 steps to follow during a Crisis Management:
1) Beginning. The industries must communicate their first reactions. Remember has to be human: your client comes first. Announce the first measures that your brand has taken ahead. Do not think that everything has to be known. Remember your story and your brand values. Why you do what you do even through adverse circumstances.
2) Meanwhile. Any industry needs to be in the radar zone. Each business has to communicate properly.
The main idea is to be in your customer’s minds, sending a clear communication that says your company is available to take online requests. Never leave space for your competitors.
Take advantage of social media and digital marketing using: newsletter, blogs, Instagram, videocalls, workshops, etc.
3) After the crisis: Be thankful. Delight your customers for being there. Give them new offers, discounts, and attractive packages, Be ready for a new beginning with new measures.
After the crisis: Be grateful. Delight your customers. Give them new offers, discounts, and attractive packages, and get ready for a fresh start.
The worst mistake is ignoring the problem. Be in Silent will increase uncertainty and cause rumors, something that will be difficult to stop.